Digital Marketing Strategy
Pierre-Yann Dolbec
Modules: Global Marketing in a Digital Age · Global Business Strategy in the Digital Age
Kim Warren
“Building Strategy and Performance” by Kim Warren is available to Innotech students and faculty as a PDF in the university library: 124 pages, 3.4 MB. It is on the reading list for Global Business Strategy in the Digital Age, Strategy in a Competitive World.
Pierre-Yann Dolbec
Modules: Global Marketing in a Digital Age · Global Business Strategy in the Digital Age
Mason A. Carpenter, Sanjyot P. Dunung
Module: Global Business Strategy in the Digital Age
Reed Kennedy, Eli Jamison, Joseph Simpson, Pankaj Kumar, Ayenda Kemp, Kiran Awate, Kathleen Manning
Module: Strategy in a Competitive World
Dallas Hanson, Kim Backhouse, Doug Leaney, Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
Modules: Strategy in a Competitive World · Managing Global Competitive Advantage
Marc Dressler
Module: Strategy in a Competitive World
Red & Yellow Creative School of Business
Module: Global Marketing in a Digital Age